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Pina Pro Table Lamp
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Published: Aug 14, 2022
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The New York Times headline is over-the-top: “The Lamp That’s Taking Over New York.” It’s also accurate. Seven minutes ago, these tall, slim, cordless table lamps didn’t exist. Now they grace the sidewalk tables of many restaurants, “where the 14 tiny LED lights in each one cast a mellow, romantic glow over the pappardelle with duck ragù.”
Why?
“They are the most perfect model that there could be for an outdoor lamp for a restaurant,” said Lauren Miller, the director of operations for Mattos Hospitality. “They are totally user-friendly, they last a really long time, they don’t blow over, as candles do.”
What triggered this phenomenon?
COVID.
Again, from the Times:
In the summer of 2020, when New York restaurants were allowed to start outdoor service after being shut down, owners suddenly had to make dining on sidewalks and streets — amid the smells and sounds of the city — feel as intimate as dining indoors.
Sales? Sitting down? US sales grew 910 percent from 2020 to 2021. Sales in 2021: 32,000. This year: 60,000 likely, maybe more. And how clever is this: At some restaurants, you can order the Pina Pro directly from your table, using QR codes placed on the underside of the lamps.
The Times Valentine does make a passing reference to the reality of dining in sidewalk sheds: “A glow cozy enough, perhaps, to make you forget about the rat that just ran by, or the noise from the Ducati dealership across the street.”
This is why I suggest this is a great hostess/house present. No vermin. And if someone steals it, it won’t be hard to identify the thief.
At $149 per lamp, they’re far from cheap, but they’re rechargeable. To buy the Pino Pro in dark grey from Amazon, click here. To buy it in sand, click here.
