My grandmother believed “Mr. Ed” really was a talking horse, or why would he be on television. By that standard of credulity, many viewers must regard commercials starring Joe Average as a true portrait of the American man --- a doofus who means well, but is dumb, inept, unromantic in the extreme.
Clearly, research has been done. And I guess many American women --- the obvious target of these commercials --- respond to this view of American men. That is, they recognize these cartoon characteristics in the men they've married and work with.
Good luck to those women. And to the men they've pledged to honor.
I've chosen a different fallacy to believe in --- smart men and smart women tend to share common interests. That's one reason they're together. And why they just might stick together.
My interests are a cross-sexual checkerboard: sports and culture, fashion and business, gossip and history. The women I like --- and especially my wife --- share my interests. Or rather, they share our common interests through the prism of their gender. Which is, say I, a modest filter, not a dramatic difference.
But I don't present myself as a Representative Man. For Father's Day, I have no consumer desires. My idea of a great present is a microcredit loan --- if you're of like mind, go to Kiva. org. Don't know about microcredit? Give Dad (and yourself) Banker to the Poor, by Nobel winner Muhammad Yunus.